Ena Pelly


Dedicating this post to World Earth Day 22/04 to help improve awareness of sustainability in fashion.

What is 1% for the Planet?

1% for the Planet is an international organization, founded by Patagonia’s founder Yvon Chouinard and his friend Craig Matthews, to encourage businesses around the world to donate 1% of sales to environmental groups. It connects businesses donating 1% of sales with non-profits around the world who are commited to environmental causes that protect land, forests, rivers, oceans and also encourage sustainable methods of energy production.

Why did we join?

Being surrounded by nature in our Victorian Surf Coast home has informed our focus on environmentally conscious style. We became a proud member of 1% for the planet earlier this year donating 1% of sales to making the world more sustainable. 

Where are our funds directed?

We choose to direct our funds to Textile Exchange, as a ‘Fiber & Materials’ platform supports the development and implementation of an environmentally and socially preferred fibre and materials strategy. They focus on : 

Extensive data, tools and market analysis on key preferred fibers and materials including organic cotton and other more sustainable cotton options, recycled polyester, preferred man made cellulosics, bio-synthetics and responsibly produced animal fibers and materials

Convening spaces and working groups to address barriers to growth and accelerate uptake of preferred fiber and materials. Visibility and market linkages to fiber producers and processors in order to share information on the availability and innovation of more sustainable materials.

How can I contribute?

Every purchase you make at EnaPelly.com.au and where Ena Pelly is sold contributes, so feel good knowing that you are making a positive difference.