The Ena Pelly story began at the dining table of husband-and-wife team Danielle Pelly and Tim Wilkins in 2014. What set out to be a creative outlet for fashion-trained Danielle, whose keen eye for style spotted a gap in the market for high quality leather jackets, has grown exponentially to become a name-to-know in Australian fashion. From humble beginnings at a stall in South Melbourne market, Ena Pelly (named after Danielle’s grandmothers) is now widely sold across Australia, New Zealand and America. 

While the Classic Biker Jacket has been its bestseller since day one, the brand continues to evolve. Dani and Tim work closely with the team across every facet of the business to ensure a thoughtfully curated product offering and seamless customer experience. Being surrounded by nature in their coastal home of Torquay, Victoria, has informed the duo’s focus on effortless dressing and environmentally conscious style.